Ashley Peterson-Eckert

About Ashley Peterson-Eckert

I am a strategic event marketing leader with a passion for creating meaningful, brand‑driven experiences that move people and businesses forward. With over 18 years of experience spanning event marketing, financial services, program management, legal, and corporate environments, I bring a rare blend of creativity, operational rigor, and business acumen to every initiative I lead.I hold a Master’s Degree in Public Relations and Marketing from the University of Denver (3.8 GPA), which anchors my work in thoughtful strategy, polished communication, and intentional brand positioning. Since 2014, I have specialized in experiential and event marketing, designing and executing high‑touch experiences ranging from intimate VIP gatherings of 30 to large‑scale events with audiences of expertise includes:Event & Experiential Marketing StrategyProgram, Project & Pipeline ManagementContracting, Negotiation & Vendor ManagementFinancial Services & Loan Advisory SupportCorporate Communications & Content DevelopmentBranding, Gifting & Guest Experience DesignWhat sets my work apart is my ability to translate business goals into memorable, measurable experiences. I am known for taking objectives and transforming them into cohesive guest journeys from pre‑event engagement and on‑site execution to thoughtful post‑event follow‑up. I firmly believe an event’s success is defined long before the doors open and long after the last guest leaves.Throughout my career, I have built trusted relationships with executives, clients, partners, and cross‑functional teams by leading with professionalism, empathy, and clarity. I thrive in highly collaborative environments and am consistently recognized for my ability to manage complexity, resolve challenges with grace, and deliver experiences that feel both intentional and human.I am deeply motivated by the power of experiential marketing to educate, inspire, and create authentic connections between brands and the people they serve. For me, great events are not about “swag” or moments in isolation they are about crafting bespoke experiences that resonate, tell a story, and leave a lasting impression aligned with brand values and business outcomes.

Experience

1. Event Marketing Manager

   BOK Financial

   Jul 2024 — Present

   Pioneered the organization’s first centralized event planning function, establishing processes and procedures to streamline production across multiple lines of business. Owned and managed a diverse portfolio of events across owned, third-party, partner-led, and sales-driven programs, ensuring each activation aligned with organizational priorities and market opportunities. Partnered with leadership across multiple lines of business to organize event logistics and presence at events, tradeshows and activations ensuring seamless execution and alignment with strategic goals. Lead events end-to-end from strategy and planning through on-site execution and post-event analysis navigating shifting priorities, tight timelines, and revenue goals, strengthening pipeline influence and customer engagement. Worked cross-functionally with Demand Gen, Content, and Brand to ensure cohesive messaging, integrated campaigns, and consistent attendee experiences across all touchpoints. Pioneered the organization’s first centralized event planning function, establishing scalable processes and frameworks that streamlined production across multiple lines of business and clarified ownership between Marketing, Sales, and Partnerships. Managed budgets across multiple programs, making deliberate tradeoffs to optimize spend while maintaining high-quality execution. Defined clear framework and tier system for events, sponsorships and activations defining which marketing and branding opportunities would be cohesive with the brand and support exposure and lead generation.

Education

• Arapahoe Community College

  Certificate, Paralegal studies

  2008 — 2010

• University of Denver

  Master's Degree, Marketing

  2012 — 2014

• Metropolitan State University of Denver

  Bachelor of Science (B.S.), Business Administration and Management

  2005 — 2007