Ashley Niedringhaus

About Ashley Niedringhaus

I help brands transform their content operations by combining editorial excellence with AI strategy. With nearly a decade of global experience, I\'ve delivered measurable results—including reducing content production costs by 75% while elevating quality and maintaining brand voice.Most recently at Jellyfish, I pioneered GenAI integration for luxury clients like FARFETCH, Spotify, Google, and De Beers, serving as the U.S. lead copywriter for the agency\'s custom AI tool. At Meta, I contributed to GenAI content development before the company\'s AI restructuring. My work spans strategic content leadership, prompt engineering, team development, and cross-functional collaboration.What I bring:Editorial strategy that drives measurable business impact | AI-powered content innovation & prompt engineering | Global team leadership and talent development | Deep expertise in luxury, lifestyle, and tech brands | Cross-functional collaboration across design, social, and video | Inclusive brand voice developmentMy background: After spending nearly a decade living abroad in Bangkok and Copenhagen, I now live in Brooklyn with my family. I\'m passionate about sustainability, fashion, and the intersection of human creativity with AI.What\'s next: I\'m seeking senior content leadership roles where I can drive innovation, mentor teams, and deliver transformative results. Let\'s connect if you\'re building something exciting in the content, AI, or brand strategy space. Open to opportunities | Portfolio:

Experience

1. Content Engineer, Genai

   Meta

   Jul 2025 — Present · New York, NY, US

Education

• Marquette University

  Bachelors of Arts, Journalism & International Affairs

• The American University of Paris

  Study Abroad, Study abroad program