Ashley Negrillo

Director of Creative and Content @Maverick Management

Nashville, TN, US

Lead multidisciplinary creative teams and freelance creatives, overseeing photography, graphic design, videography, and short-form/long-form content production for the Maverick artist roster. Develop and execute innovative branding strategies for artists, ensuring alignment with their unique vision. Collaborate with internal stakeholders (managers, labels, agents, publicists, social media teams) and external vendors to deliver cohesive, multi-channel marketing initiatives. Oversee creative archives, ensuring efficient asset management and distribution to internal and external stakeholders. Track project budgets, timelines, and resources to ensure efficient execution and delivery. Analyze campaign performance data to optimize future marketing strategies, driving audience engagement and meeting KPIs. Supervise and mentor the Marketing Coordinator, fostering professional development and ensuring effective task delegation. Develop and maintain a network of top-tier creative professionals to commission high-quality projects. Cultivate industry relationships to enhance brand visibility and secure strategic partnerships.

Pepperdine University

Bachelor of Arts (B.A.)