Ashley Mulvey Smith

Thought Leader Liaison @Johnson & Johnson Innovative Medicine

Responsible for fostering relationships with Key Opinion Leaders in the field of immunology/neuro-immunology/rare neuromuscular conditions. Play a pivotal role in driving healthcare innovation in the region. Manage a national budget for peer-to-peer program development, congress and conferences, and advisory boards.Stakeholder Engagement» Develop and maintain relationships with current and future industry Neuro-Immunology & Neuromuscular experts, Physicians, Advanced Practice Providers, and Biologic Coordinators for the IMAAVY™ Launch.» Establish J&J as the trusted partner among KOLs for the care of rare neuromuscular conditions using pre-approved materials for testing and insights.» Align with Medical Affairs, R&D, Market Access, Patient Services, Sales and Marketing, to address customer needs, anticipate market trends, uncover competitive intelligence, and ensure delivery against business objectives.Peer-to-Peer Engagement Strategy» Organize and manage KOL activities and events to support the brand\'s KOL engagement strategy.» Collaborate with marketing team on establishing a conference/congress commercial strategy and development of speaker training programs.» Identify and vet promotional speakers, coach speakers, and manage communications with promotional speakers to drive inclusion of key customer insights, providing customer perspective, and evolve marketing message to address gaps with internal messaging.Thought Leader Team Development » Build collaborative relationships with Thought Leaders for involvement and alignment in current and future commercial activities.» Disseminate thought leader insights to broader J&J stakeholders, including marketing, sales, and market access, to drive development of new strategies and tactical approaches.» Ensure that TLL team operates in full alignment with guidelines on compliant and appropriate medical/commercial collaboration.