Ashley Moffitt
Senior Manager, Integrated Marketing @Articulate
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WORK HISTORY
Senior Manager, Integrated Marketing @Articulate
Manage a team of Integrated Marketing Managers to drive core product and event campaigns. • Oversee the integrated marketing strategy, ensuring alignment across cross-functional teams. • Deliver full-funnel marketing campaigns focused on pipeline generation and new business acquisition. • Drive product adoption and brand growth through innovative marketing initiatives.
EDUCATION
Rutgers Business School
Bachelor's degree, Marketing, Psychology
SKILLS
ABOUT ASHLEY MOFFITT
I’m an integrated marketing leader focused on building campaign strategies that drive meaningful pipeline, product adoption, and customer engagement in SaaS. I thrive at the intersection of messaging, audience insights, channel activation, and cross-functional collaboration—translating product value into programs that move the business forward.Most recently at Articulate, I led full-funnel, multi-channel go-to-market campaigns for new product launches and quarterly feature releases. This work included defining segmentation and messaging, orchestrating channel mix across paid/organic/webinar/content, partnering with Sales and RevOps on enablement, and closing the loop through performance reporting and optimization. These programs generated measurable revenue impact including $15M+ in launch pipeline,$11.5M+ in closed revenue from feature release campaigns, and large-scale engagement across webinar and customer education initiatives.I’m at my best when:• Working collaboratively across Product, Sales, Creative, and Operations teams• Turning qualitative insight + quantitative analysis into clear direction• Designing experiences that help customers learn, adopt, and succeed• Building process and frameworks that scaleI care deeply about making marketing not just louder—but clearer, more useful, and more meaningful to the people it’s meant to reach.Always happy to connect with marketing leaders, product storytellers, and thoughtful collaborators.
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