Ashley Minter
Communications & Public Relations Professional
- Role
- National Director of Marketing & Communications at Phalen Leadership Academies
- Location
- Smyrna, GA, US
- LinkedIn followers
- 500 followers
About Ashley Minter
Experienced Public Relations, Communications and Project Management professional. Skilled…
Experience
National Director of Marketing & Communications
Dec 2021 — Present
Creates and implements short- and long-term communications plans, including content calendar, newsletter & email coordination, media relations, digital marketing, and earned media strategiesthat support PLA signature programming and network schools.Provides media relations including developing key messaging, speaking points, interview preparation, and serves as media contact. Develops relationships with media contacts and increased the media database by 40%.Manages crisis communications in collaboration with senior leadership and school leaders.Effectively markets over 20 network schools to prospective families through story-telling via social media, media relations, collateral creation and OOH marketing. Works with philanthropyteam to create donor communications and increase stakeholderengagement.Serves as the custodian of the PLA Brand by guiding communications to assist departments and divisions in setting up templates and formats for new initiatives, and programs.
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