Ashley Merchant
Fueling client success through brand-building | Passionate marketer | Extreme coffee enthusiast
- Role
- Vice President, Client Development Strategy at Inferno
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Ashley Merchant
Ashley specializes in understanding and deciphering clients\' needs, business structure and industry landscape to bring credible and consultative solutions forward as an advisor and partner. She\'s driven by the opportunity to help clients engage their target audiences and grow their business through development of integrated marketing programs that bring expertise in media relations, internal communications, crisis and issues management, digital, and branding strategy to bear.
Experience
Vice President, Client Development Strategy
Dec 2024 — Present
In this dual-focused leadership role, Ashley leads the agency’s growth efforts by driving new business initiatives and providing strategic oversight for established client partnerships. She plays a pivotal role in shaping the agency’s growth trajectory while delivering innovative and impactful strategies for clients across a diverse range of industries.
Education
Indiana University Bloomington
Bachelor of Arts (BA)
Skills
- Advertising
- Strategic Communications
- Nonprofits
- Reputation Management
- Integrated Multi-Channel Marketing
- Corporate Communications
- Event Planning
- Social Media Marketing
- Integrated Marketing
- Social Media
- Press Releases
- Copywriting
- Public Relations
- Internal Communications
- Healthcare Industry
- Media Relations
- Marketing
- Crisis Communications
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