Ashley Melfi
Special Projects and Product at ESPN, Andscape
- Role
- Manager Special Projects and Product at ESPN
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ashley Melfi
Experienced Editor with a demonstrated history of working in the media industry.
Experience
Manager Special Projects and Product
Jan 2022 — Present · Bristol, CT, US
Integral in the building, launch and success of ESPN’s newest affiliate site: TheUndefeated.com, now Andscape.comSpecial Projects Manager- Maintain and produce custom, bespoke long-term projects; produced 75 custom projects since May 2016 to present - Maintain overarching content calendar for Andscape/TheUndefeated.com including long term, cross-platform projects and events - Created workflow for custom special projects that has been integrated into all other ESPN digital properties via AsanaProduct Manager- Run site’s daily editorial content, production and liase between editorial team, product and design teams- Responsible for creating and instituting entire editorial work ow to ensure efficient day-to-day operation- Build, format, code, edit and publish stories in Wordpress CMS optimizing for SEO and recirculation- Planned and lead an editors’ summit to improve SEO practices resulting in a nearly-100 percent increase in search engine traffic to the site- Collect, analyze and summarize data and trends on The Undefeated for consumption by the larger ESPN community
Education
Hofstra University
Bachelor of Arts (B.A.), Journalism and English
2009 — 2013
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