Ashley McFadden
Strategic Healthcare Marketing Leader | Driving Patient Acquisition & Service Line Growth | Content Strategy | Digital Transformation | Business Development
- Role
- Associate Director at MERGE
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Ashley McFadden
For over 15 years, I\'ve been at the intersection of healthcare, marketing, and…
Experience
Associate Director
Jul 2023 — Present · US
As Associate Director of Content Strategy at Merge, I oversee comprehensive content strategy across diverse domains, seamlessly integrating vision into long-term customer experience while managing detailed execution. I lead major client engagements, direct cross-functional teams, and shape business development opportunities, consistently delivering impactful solutions. My work includes conducting in-depth content inventories and audits, defining future content use aligned with brand and business goals, and ensuring seamless collaboration across digital marketing, brand, and CX initiatives (personalization, CRM, SEO). I am a recognized thought leader, providing compelling perspectives on emerging content trends, globalization, content governance, and channel strategy.Example of key results for a healthcare website client (content strategy and copywriting)- 22% increase in the Find a Doctor tool- 21% increase in engagement rates for medical services pages- 31% increase in average session duration for medical services pages- 25% decrease in bounce rate for medical service pages
Education
Wright State University
BS
2002 — 2005
University of Phoenix
MBA
2009 — 2011
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