Ashley Harper
Product & Technology Leader | Empowering Journalists Through Strategic Tech • Data Systems • Human-Centered Product Development
- Role
- Product and Technology Officer at Charlottesville Tomorrow
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Ashley Harper
I fell into journalism technology because I love solving puzzles—especially the kind…
Experience
Product and Technology Officer
Apr 2024 — Present · Charlottesville, VA, US
I lead the development and innovation of news products across multiple platforms, focusing on creating accessible content for diverse communities through website optimization, email newsletters, and direct connection. My expertise spans visual design for both products and marketing materials, as well as conducting comprehensive audience research to gather insights about information needs. I drive audience growth through targeted campaigns, maintain brand consistency as the organization\'s brand guardian, and create impactful editorial products including voter guides and data visualizations. By analyzing local data sets, I collaborate with reporters to develop stories that provide community context, ensure institutional accountability, and highlight effective solutions. I also manage the digital infrastructure through vendor relationships and security protocols while contributing to organizational strategy and occasionally representing the publication at community and industry events.
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