Ashley Lott

About Ashley Lott

I turn complexity and chaos into repeatable growth, and add measurable value to already performing organizations because I think outside of the box. As a founder and fractional executive with 26+ years of leadership (17+ at the executive level), I build clear strategy, accountable teams, and operating systems that move the number—across startups, multi-billion dollar organizations and everything in between.WHAT I DO• Operations & Efficiencies: Streamline processes, cut waste, standardize SOPs, and speed delivery with accountability.• Strategy & Revenue: Clarify priorities, find growth levers, optimize pricing/packaging, and build a predictable pipeline.• Marketing & Sales: Tighten ICP and messaging, align campaigns to sales plays, boost lead quality, and raise conversion.• Innovation & Technology: Pick right-fit tools, automate workflows, apply practical AI, and de-risk investments.• HR & Recruitment: Attract, hire, and develop top talent; build scalable people ops and retention programs.• Finance & Budgeting: Set budgets, control costs, forecast cash; oversee P&L, capital allocation, and KPI/board reporting.SELECT OUTCOMES• Stabilized ops with OKR/KPI scorecards and decision frameworks (EOS/L10), cutting cycle time and rework.• Delivered 2,461% engagement growth from integrated campaigns and 25% revenue increase through brand overhaul and creative programming.• Increased sales by 150%, and reduced company portfolio expenditures by 30%.• Drove 40% revenue growth above proforma projections.• Expanded national presence of management, sales and internal service divisions through strategic business development.• Negotiated and executed strategic partnerships across owners, investors, clients, university stakeholders, P3 models and municipalities.• Created company curriculum for education and training to reduce attrition by 75%.• Led the buildouts of proprietary proptech, utility billing and HR systems.and more.INDUSTRIESProperty Management (all asset classes) • Real Estate • Sales, Marketing & Brand Management • Technology & AI • Construction, Development & Facilities • Vendor Services • Lifestyle & Family Entertainment • Healthcare & Mental Health • Renewable Energy • Non-Profit • Education • General BusinessWHAT’S NEXTOpen to a full-time C-Level or senior executive role or a limited number of fractional/1099 engagements where rapid clarity, better systems, and accountable growth are the mandate.If you’re scaling, repositioning, or need a calm operator to align teams and deliver measurable results—let’s talk.

Experience

1. Equity Partner

   Kangaroo Zoo Utah

   Jan 2025 — Present

   Lead marketing strategy and execution to drive brand awareness and revenue growth for Kangaroo Zoo Utah.• Develop data-driven insights and community outreach initiatives to position Kangaroo Zoo as a top family entertainment destination.• Manage all marketing functions, including campaign development, social media, and local partnerships.Industries of Specialization: Family & Lifestyle Entertainment

Education

• Wayne State University

  Bachelor of Arts, Public Relations

  2006 — 2008

• Michigan State University

  Bachelor of Arts - BA, Communication and Media Studies

  2003 — 2005