Ashley Lotstein Smith

About Ashley Lotstein Smith

With over 10 years of diverse experience in creative and marketing operations, I bring a unique blend of creativity and business acumen to every project. Known as a visionary and operationally focused individual, I am often referred to as a \"Swiss Army knife\" due to my ability to adapt and excel in various categories.My strategic mindset and financial orientation have allowed me to optimize creative budgets while delivering exceptional results in a faster and smarter manner. I have a proven track record of organizing and leading teams, ensuring that deadlines are met and projects are executed seamlessly.Collaboration is at the heart of my approach, and I thrive in cross-functional partnerships. I excel at working alongside creatives, leveraging their talents while keeping a keen eye on the bottom line. My ability to communicate effectively with stakeholders and drive projects forward has been instrumental in achieving successful outcomes.

Experience

1. Senior Director of Marketing & Creative Operations

   Mack Weldon

   Jan 2023 — Present · NY, US

   Built and implemented 360 strategic go-to-market planning process and creative operations, aligning cross-functional teams and establishing a consistent, repeatable approach that drives marketing efficiency, accelerates campaign timelines, and ensures cross channel experiences for product launches, seasonal campaigns, and brand initiativesCreate tools that power planning and execution such as quarterly action plans, creative briefs and the brand calendar on a monthly and weekly cadence, giving the team clarity, consistency, and agility from strategy through launchLead content creation and photoshoot production for quarterly campaigns and product launches, ensuring assets meet the needs of every channel while telling a cohesive brand storyEvolve the brand’s identity and storytelling, including leading the creation with external agencies to rollout new brand book, as well as delivering new formats like the company’s first out-of-home commercialOversee the brand marketing and creative budget, negotiating with vendors, reallocating resources, and introducing workflow efficiencies to consistently reduce spend while raising the bar on creative outputLeverage campaign performance data to refine creative strategies, optimize targeting, and continuously evolve marketing tactics based on measurable insightsLed high-impact brand partnerships from strategy through execution, including Kyle Cooke x Mack Weldon, encompassing an on-site event and lifestyle photoshoot at the Rockaway Hotel; delivered the highest-performing social content in brand history at time of launch.Owned end-to-end partnership development and activation with Mile High Run Club, aligning brand, product, and community through experiential events and integrated marketing across social, email, and owned channels.Leading new strategic partnership initiatives with Juice Press, Jack’s Coffee, and more, focused on community-driven storytelling, experiential activations, and scalable brand collaborations

Education

• University of Connecticut

  Bachelor of Arts - BA, Communication and Media Studies

• Simsbury High School

  High School Diploma

  2005 — 2009