Ashley Lessane

Director of Community Engagement

Role
Director of Community Engagement at Crimson Wellness
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Public Administration & SafetyView LinkedIn profile

About Ashley Lessane

I am a dynamic and results-driven Executive with a tenured background in sales across the Fintech, B2B, and Mental and Behavioral Health fields. I have extensive experience in fostering relationships, brokering deals, and referring clients, coupled with a proven track record of developing and implementing effective communication strategies, managing consulting contracts, and leading community outreach initiatives. I drive growth and build wealth for companies by leveraging my expertise in strategic planning, operational excellence, and market expansion. My strong leadership skills and commitment to improving community well-being through innovative programs and partnerships have consistently delivered tangible results, maximizing shareholder value and achieving sustainable growth.I bring a solid background in recruitment and sales, with a focus on creating impactful, long-term relationships that benefit both clients and the organization. My extensive experience in sales and community engagement has prepared me to excel across a range of industries, and I am open to exploring new verticals and opportunities where I can make a meaningful impact. Given the chance, I am confident that my dedication, adaptability, and commitment to success will drive outstanding results and further enhance the organization\'s growth and culture.

Experience

  1. Director of Community Engagement

    Crimson Wellness

    Apr 2023 — Present

    Provided consultation of mental and behavioral health services offered dedicated to improving the well-being of individuals and communities through comprehensive care, innovative programs such as: AFL, SAIOT, SACOT, I/DD, TBI, Peer Support, and other community based programs-Brokered partnerships with the surrounding county Housing Developments (Rowan, Cabarrus, Union, Forsythe, Gaston, and Mecklenburg ) which immensely expanded recruiting efforts by 60%, residually-Collaborated with local Police Departments to bring more suicide awareness by organizing successful 5k marathons and receiving monetary donations and hundreds of gun locks-Established relationships with the local Chamber of Commerce, HUD, NC Works, Second Harvest Food Distribution for our clients-Created internal systems in order to assess and track Key Performance Indicators (KPIs) to translate results directly to CEO and COO-Managed contracts and acted as the liaison between our Managed Care Organizations (MCOs) with Medicaid, i.e. Alliance, Healthy Blue, Vaya, Partners, and Trillium-Provided expert consultation resulting in hundreds of self referrals, creating and maintaining a revenue of weekly for the business within 3 months of commencement-Represented the company at Health Conventions community meetings, events, and forums. Invited as a guest speaker to provide a fresh perspective in ways to successfully approach and engage in these diverse and evolving communities-Ensured the company stayed up to date with new processes and policies by attending Medicaid Seminars-Not only fostered relationships externally but internally as well. Creating high moral and collaborative volunteer team efforts.

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Ashley Lessane — Director of Community Engagement at Crimson Wellness in Charlotte, NC, US | Unifers