Ashley Davis
- Role
- Lead Crm Analyst at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Lead Crm Analyst
Oct 2016 — Present
Managing multiple direct reports, with a successful track record of employee development and promotion. • Independently manage all aspects of relationship with 3rd party marketing mix analytics vendor including ETL design, data collection, spend validation, modeling validation and results share-outs to executive team. • Uses strong SQL skills daily to provide ad hoc athlete analytics support to multiple business units, including merchandising, marketing and legal. • Conducting market basket/affinity analysis to inform product assortment within marketing materials and campaign targeting decisions.
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