Ashley Kuhn

About Ashley Kuhn

Growth Marketing Leader | Brand Storyteller | Critical Thinker | Problem SolverAs a strategic marketing leader with over a decade of B2B experience, I specialize in healthcare and life sciences, driving transformative growth through innovative marketing strategies. I\'ve held leadership roles in high-growth, mid-size private equity-backed, and Fortune 500 companies, focusing on SaaS solutions, advisory consulting, and outsourced services.I align marketing objectives with business strategy, collaborating with executive leaders and using OKRs to track and communicate key metrics. My multi-channel marketing strategies have driven results like a 60% increase in MQLs and a 50% increase in marketing-attributed pipeline year-over-year.By working closely with global business development and inside sales teams, I’ve implemented strategies to improve lead quality and qualification processes, achieving a 94% MQL acceptance rate and a 21.5% MQL to SQL conversion rate within a year. I\'ve also developed annual event strategies that generate significant pipeline and led campaigns that boost brand awareness and engagement.My experience includes leading marketing integrations for over four acquisitions, launching into new markets, and enhancing brand equity. I thrive in fast-paced environments, building high-performing teams through measurable goals, mentoring, and collaboration.Passionate about data-driven, customer-focused marketing, I create compelling messages that position companies as trusted guides in helping solve complex problems.Let\'s connect! Ask me about: marketing planning and strategy, demand generation, account-based marketing, brand management, content marketing, event management, paid and media advertising, stakeholder alignment, project/campaign management.

Experience

1. Associate Director, Marketing, Medtech

   IQVIA

   Mar 2025 — Present

Education

• La Salle University

  Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

Skills

• Corporate Communications
• Journalism
• News Writing
• Social Media Marketing
• Editorial
• Editing
• Ap Style
• Copy Editing
• Press Releases
• Publications
• Newsletters
• Writing
• Social Media
• Blogging