Ashley Gomes
Senior Marketing Manager at American Bank Equipment Finance
- Role
- Senior Marketing Manager at American Bank
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ashley Gomes
Ashley Gomes is a seasoned marketing professional with over a decade of experience…
Experience
Senior Marketing Manager
Oct 2023 — Present · Austin, TX, US
Launch unique and effective email marketing campaigns, audience segmentation, and re-engagement initiatives via Pardot that boosted conversions and increased repeat business by 36% and achieved a 21% open rate- Implement lead tracking processes to improve marketing ROI through detailed Salesforce reports, analytics dashboards, dedicated landing pages, forms, and phone numbers, that increased attribution accuracy by 30%- Execute 15+ national/regional conferences, trade shows, and networking events annually, and increased event lead conversion by 35% and implement creative strategies to drive traffic to our booth and capture new leads contact information for future marketing- Manage end-to-end event logistics and implement event marketing plans, including pre-event promotion, on-site marketing and post-event follow-up- Create and spearhead the marketing strategy for the TPO Broker Partner Program, generating awareness, attracting new partners and increasing company fundings- Produce video content for YouTube and Instagram tailored to small business owners, equipment buyers, sellers, and finance brokers to educate, build trust, and generate qualified leads- Maintain accurate CRM data, boosting campaign precision and sales alignments and conduct frequent data audits to ensure accuracy for lead generation- Create and manage company social media channels, producing videos, graphics, and campaigns that drove 200+ YouTube video views in the first week- Produce high-performing content across formats (blogs, eBooks, case studies, infographics, videos, social), fueling campaigns and lead generation across B2B and B2C audiences- Oversee relationships with contractors/vendors such as designers, developers, and marketing platforms. Ensuring deliverables meet quality standards and deadlines- Manage marketing budgets, allocating resources effectively to maximize ROI- Support sales staff by identifying and implementing effective outreach campaigns.
Education
St. Cloud State University
Bachelor’s Degree, Communication Studies and International Relations
2013 — 2016
University of St. Thomas - Opus College of Business
Certificate, Executive Education: Digital Marketing Fundamentals
2019 — 2019
St Cloud Technical and Community College
Associate’s Degree
2013 — 2014
Technical Senior High School
High School
2009 — 2013
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