Ashley K.

About Ashley K.

Maintaining the Mid -Atlantic Region for K-12, Healthcare, and Food Service Distributors: Territory including PA,NJ, DE, MD, DC, VA• Managing relationships with Brokers, Direct Customers and Distributors• Handling all pricing and maintaining contribution margins• Booth preparation and set up for Food Shows• Managing a large network of Brokers• Managing all K-12 and Healthcare bids• Preparing and executing samplings and presentations at Food Shows• Forecasting sales to maintain product availability • Maintaining budget and spend • Meeting and exceeding sales goals and budget goals• Targeting new business and presenting relevant products to fit their needs• Handling all customer issues and concerns to keep business flowing smoothly • Developing marketing strategies based on territory and individual customer needs • Developing innovative recipes and ideas with products to showcase versatility • Managing product lifecycle in collaboration with Commercialization Team • Managing relationships with our National Account and Core 5 Customers• Handling pricing and maintaining contribution margins • Booth preparation and set up for Food Shows• Managing customer redesigns for labels and packaging• Managing all formal bids, Formal Requests for Information, and Formal Requests for Pricing• Staying on top of innovative beverage trends• Completing Sales Analysis and Lift Analysis to drive sales• Forecasting • Assisting in maintaining budget and spend for the Food Service Department• Managing process flow through PLM System for new products • Maintaining relationships with our National Account and Core 5 customers• Handling all State Bid Pricing• Maintaining accruals and price change forms• Processing invoices, and check requests• Customer projects and presentations• Customer and broker reporting• Building/ maintaining project tracker and marketing/accrual database• Staying on top of innovative beverage trends• Completing Sales Analysis and Lift Analysis to drive sales• Forecasting • Managing budget and spend for the Food service department

Experience

1. Sales Director

   Cloverland / Greenspring Dairy

   Mar 2024 — Present · Baltimore, MD, US

Education

• Duquesne University

  Bachelor of Arts - BA, Psychology

  2003 — 2008

• Villanova University

  Leadership