Ashley Johnson

About Ashley Johnson

As the Director of Sales, Merchandising, and Business Development at Walker & Wade, I…

Experience

1. Director of Sales, Merchandising, & Business Development

   Walker & Wade

   Nov 2024 — Present

   Responsible for developing a team to drive and exceed sales goals- Planning and implementing strategies to scale the business in traditional, and non-traditional ways for both Wholesale & Retail- Analyzing sales on a weekly basis to ensure the right products are working and in-stock, and anything not is either re-marketed, moved to another channel, or re-styled- Provide direction to design, marketing, and sales to ensure right product, right place, right time- Constantly analyzing the overall landscape for competitive assurance- Working cross functionally with our warehouse, production, finance, e-commerce, and retail teams both domestically and internationally- Researching trade shows, showrooms, and new markets for best placement and opportunity- Help to curate a merchandising and pricing strategy on a seasonal basis for Men\'s, Women\'s, and Kids- Developing ideas to improve overall margin via new products, production negotiation, and cost cutting- Conduct regular business analysis - weekly, monthly, and seasonally - to identify trends, opportunities, and areas for improvement- Opened: Maisonette, RGG, TJX, Armoire, Monkee\'s, Pinehurst, Ritz Carlton.

Education

• Missouri State University

  Bachelor of Science

Skills

• Event Management
• Account Management
• Customer Service
• Social Media
• Inventory Management
• Team Building
• Retail
• Marketing Strategy
• Public Relations
• Online Marketing
• Marketing
• Photoshop
• Leadership
• Microsoft Word
• Recruiting
• Event Planning
• Advertising
• Sales Management
• Trade Shows
• Marketing Communications
• Facebook
• Illustrator
• Powerpoint
• Microsoft Excel
• Fashion
• Merchandising
• Social Networking
• Social Media Marketing
• Outlook
• Sales