Ashley Johnson

Founder @Ashy Lou Boutique

Manchester, GB

Founder and manager at Ashy Lou Boutique, a successful independent jewellery brand, overseeing product development, marketing, and customer engagement.Marketing and Brand Growth• Developed and created multi-channel targeted marketing campaigns on Instagram and TikTok, leading to increased visibility and sales.• Built partnerships with influencers to expand reach and boost engagement.Content Creation• Created engaging content using Canva to build an active online community, increasing customer interaction and loyalty.• Utilised Microsoft Excel to track performance metrics, optimise social content and improve conversion rates.SEO and Paid Social• Implemented SEO practices to enhance website traffic and launched targeted paidads to convert segmented audiences.Campaign Management• Developed and managed targeted email marketing campaigns via Mailchimp, strengthening customer relationships and increasing retention.• Managed marketing campaigns and product launches using Gantt charts, meeting all deadlines and goals.

The Manchester Metropolitan University

BA (Hons), Business and Marketing

Winstanley College

A-Levels, English Literature, Philosophy, Health Studies