Ashley Hordos

About Ashley Hordos

Digital marketing analyst and measurement strategist with an extensive background in research methods and stakeholder management. Uses data to identify best practices, inform business decisions, and develop actionable insights. Adapts, learns quickly, and is constantly curious – seeks to understand how and why things work

Experience

1. Marketing Science Lead

   耐克

   Sep 2019 — Present · Beaverton, OR, US

   Standardized global marketing science approach to brand lift measurement and content-focused research• Applied full-funnel measurement to priority brand campaigns and seasonal marketing analyses, involving synthesis across disparate data sources and methods – including research, data attribution models channel engagement, and consumer behaviors• Developed KPI framework and reporting dashboard for North American retail marketing teams to measure ongoing performance and inform future online-to-offline (O2O) strategies• Implemented global and regional marketing tests – requiring ideation, process development, and coordination across functional and local teams to ensure accuracy and stakeholder alignment

Education

• Butler University

  Master of Business Administration (MBA), Marketing

  2011 — 2014

• Central Michigan University

  Bachelor of Science (BS), Sociology, Spanish

  2005 — 2009

Skills

• Medical Devices
• Advertising
• Healthcare
• Spanish
• Digital Marketing
• Analysis
• Social Media
• Digital Advertising
• Audience Measurement
• Outlook
• Strategy
• Microsoft Powerpoint
• Marketing Strategy
• Analytics
• Troubleshooting
• Social Media Measurement
• Social Media Marketing
• Marketing
• Market Research
• Microsoft Outlook
• Customer Service
• Data Analysis
• Pivot Tables
• Management
• Measurement Strategy
• Online Advertising
• Digital Media
• Customer Support
• Sap
• Microsoft Office
• Digital Strategy
• Microsoft Excel