Ashley Hicks

Client Director @Softcat

Manchester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2025 — Present

Client Director @Softcat

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Manchester, GB

After close to 7 years at Softcat I now move up to the role of Client Director. My role encompasses everything that I have learnt and developed managing Mid-Market and Enterprise clients over my tenure at Softcat PLC. I help large and complex clients navigate the technology vendor market Ensuring Cost Stability, Cost Optimisation, and reductions in Technological Debt. Not forgetting the fundamentals. Including sufficient response times, project management, and, consistent clear communication channels across the wider business. Here are some of the ways in which I help clients by offering/accessing- Our leading market accreditations with our key vendors and partners - Unique and experienced specialists, consultants and partners - Operations, advisory and OCTO engagements for leading thought innovations with C-suite teams - A carefully selected account team including my internals, specialists, and overall back-end procurement teams. I continue to have a hybrid role, working in management to support other account managers to fulfill their potential. Putting the client first in everything that we do at Softcat.

EDUCATION

2014 — 2017

Leeds Beckett University

Undergraduate, Sport and Exercise Science

ABOUT ASHLEY HICKS

Softcat plc is a leading provider of IT infrastructure solutions and a FTSE 250 listed company. We provide corporate and public sector organisations with workplace technology, datacentre infrastructure, networking and security solutions; combined with all the services required to design, deliver, and support these on premise or in the cloud.We hold top tier accreditations with all major IT vendors and our experience is underlined with prestigious industry awards, including CRN reseller of the year. We care passionately about two things: outstanding employee satisfaction and world-class customer service. Our UK best workplace award and 99% customer satisfaction rating are testament to this commitment.

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Ashley Hicks — Client Director at Softcat in Manchester, GB | Unifers