Ashley Hereford

About Ashley Hereford

I am a servant leader with over a decade of success in accelerating business growth…

Experience

1. Director Business Transformation and Innovation

   Sentara Health

   Dec 2022 — Present

   Plan and oversee execution of enterprise service delivery solutions; utilize design thinking and process improvement strategies to transform business processes to optimize employee engagement, customer experience, and operational efficiency. Serving as integration leader responsible for the successful integration of a Medicare and Commercial health plan into Sentara systems, while fostering an inclusive culture across integration efforts.• Led 10 dynamic cross-functional teams through ideation, delivering current and future-state blueprints for the health plan acquisition. Identified risks, dependencies, and mitigations, ensuring seamless integration.• Partnered with senior leadership team to identify complex, cross-functional opportunities building roadmaps and recommendations that align with long-term organizational strategies including managing a $100M+ project budget• Bridged business and technical needs by leading service blueprinting, business requirements design, and data-driven implementation planning across multiple initiatives.• Implemented a process improvement strategy through design thinking and journey mapping, optimizing engagement, operations, and financial outcomes, improving organizational performance by 20%• Drove inclusive culture throughout the integration process, ensuring diverse perspectives informed decision-making and execution.

Education

• Mississippi State University - College of Business and Industry

  Bachelor of Science - BS

• Northeast Community College

  AA

  1998 — 2000

• Mississippi State University - College of Business and Industry

  BS

• Southern New Hampshire University

  Master of Business Administration - MBA

  2023