Ashley Hellenbrand

Marketing Event Coordinator @Fairway Independent Mortgage Corporation

Madison, WI, US

Plan and execute in-person, virtual, and hybrid events—from internal team meetings to large-scale national conferences—that align with company goals and brand identity• Collaborate across departments (marketing, sales, executive leadership) to ensure seamless event execution and strategic messaging• Manage event logistics including budgets, timelines, vendor coordination, venue selection, and on-site support• Design promotional materials and event communications using Canva, MailChimp, and Microsoft Office tools• Lead registration processes, monitor RSVPs, and maintain data accuracy using platforms like Workday and Excel• Support livestream and webinar execution, ensuring technical setup, troubleshooting, and post-event wrap-up run smoothly• Analyze post-event data and attendee feedback to report on ROI and continuously improve future experiences• Coordinate branded materials, signage, and giveaways that support engagement and reinforce the Fairway brand

Poynette High School

High School Diploma

University of Wisconsin-La Crosse

Bachelor's degree