Ashley Hansen
Senior Product Manager @Vitamix
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Manager @Vitamix
Olmsted Falls, OH, US
Responsible for all countertop blending categories.Manages a team of direct reports.Envisions 3 year product roadmap, communicates prioritization and assesses resources. Leads NPD through a 6 step stage gate process including situational analysis, consumer research, business case, profitability guardrails, promotions, VOC, product requirements, 5 year financial model and product/channel launch plan.Brainstorms and ideates new innovations and growth lanes.Product lead for Costco, Amazon, Vitamix.com, WIlliams Sonoma, QVC and other large retailers.Strategizes channel management and multi-channel plan activities for mass retail.Leads SKU rationalization efforts, end of life and phaseout plans through PLM.Department expert in processes and operations.
EDUCATION
Cuyahoga Community College
Associate of Science and Associate of Art, General
The University of Akron
Bachelor of Science in Business Administration, Major: Integrated Marketing / Minor: International Business
Ohio University
Master of Business Administration (MBA), Executive Management
ABOUT ASHLEY HANSEN
Specialties:Leadership - Leading Teams and Direct Reports, 3-5 Year Product Roadmaps, Financial Modeling, Product Strategy, Product Development, Stage Gate NPD Process, Voice of Customer, Field Testing, Business Analysis, P&L Management, Channel Management, Promo Planning, Direct Sales, Cross-Functional, Teamwork, Relationship Building, Marketing Communications, Marketing Research, Marketing Strategy, Creative Briefs, Customer and Product Requirements
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.