Ashley Groeneveld

Head of Agency Services @Repli

Bend, OR, US

Responsible for ensuring the Agency Services departments meet the highest standards in website development, search engine optimization & digital advertising strategies. Ensure client expectations and KPIs are met. Solve for inefficiencies and find an easier way. See it, build it. Empower dreamers to take the reins and change the game. Never give up. Human Capital>Primary Department Responsibilities & Resource Allocation for the Web Services Team, Organic Media Team, and Paid Media Team.>Meet the growth and flexibility demands clients require.>Weekly employee check-ins and reporting.>Regular team training.>Annual performance reviews.>Development of goals and objective plans for team leads. Operations & Workflows>Head up the operations & workflows related to Web, Organic, and Paid services departments to include the building of custom & template websites, setup, implementation, and assessment of SEO, Social and ADS subscriptions.>Ensure managers/team leads are training specialists to handle all tasks related to their department.>Work with internal teams to assess and optimize product systems.>Communicate with vendors & partners on the development of widgets, templates, site builds, and more.>Manage internal workflow for onboardings and one-off account onboardings.Training & Expertise >Subject matter expert and ambassador for clients related to digital and multifamily marketing trends and insights.>Provide guidance to the Customer Success team>Communicate and train on industry updates, strategy changes & opportunities.>Evaluate performance and provide strategy improvements.>Report to sales & customer success on any sales or growth opportunities. Efficiency & Profitability>Find the better, easier way and build it.>Achieve success without employee overload, staff burnout, or compromising program success.>Integrate technology, reduce redundancy, and cut down opportunities for loss.>Ensure projects are complete on time.

Oregon State University

Bachelor of Science, Business Administration

Central Oregon Community College

Associates of Arts, General Business/ Core Undergraduate Curriculum