Ashley Goad

Architecture Leader | Data & Technical Strategy for Nonprofits | Team Builder | Process Optimization & System Modernization

Role
Head of Data and Implementation at Muse Software
Location
Roanoke, VA, US
LinkedIn followers
500 followers

About Ashley Goad

I am a strategic, relationship-driven technology leader with nearly two decades of experience guiding nonprofits through complex systems transformations. My career has centered around helping mission-driven organizations adopt the right technology, migrate data intelligently, and scale operations through strong architecture, repeatable processes, and cross-functional collaboration. I balance high-level strategy with hands-on technical expertise in Salesforce, data migrations, integrations, solution design, and process optimization.I’m known for:• Building teams with exceptionally high retention—achieving 100% retention across data & development groups• Architecting migration strategies that bring nonprofits and associations from legacy systems into Salesforce• Strengthening delivery organizations through mentorship, operational improvements, and scalable methodologies• Serving as a trusted advisor to executives during pre-sales, roadmap development, and high-visibility project escalationsMy passion is helping nonprofits and associations modernize their technical landscape so they can better deliver on their missions.

Experience

  1. Head of Data and Implementation

    Muse Software

    Jan 2026 — Present · US

Education

  • Trailhead by Salesforce

    Salesforce Admin, Salesforce Developer, Salesforce Architect

    2019

Skills

  • Software Project Management
  • Business Intelligence
  • Html
  • Solution Architecture
  • T-Sql
  • Project Management
  • Microsoft Sql Server
  • Visual Basic
  • Requirements Analysis
  • Cloud Computing
  • Software Implementation
  • Software Consulting
  • Xml
  • Database Design
  • Agile Methodologies
  • Access
  • Sql
  • Iis
  • .net
  • Vb.net
  • Enterprise Software
  • Databases
  • Saas

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Ashley Goad — Head of Data and Implementation at Muse Software in Roanoke, VA, US | Unifers