Ashley Gallin

About Ashley Gallin

I build social ecosystems that feel alive: distinct brand voices, content architectures worthy of the zeitgeist, and creator-led stories that resonate, scale, and drive results.My career path has spanned the full spectrum of brand storytelling: fashion product development, marketing at Estée Lauder (MAC brand), social strategy for brands like NARS, Forever 21, Vans, Anheuser-Busch, and global creative leadership at TikTok. I’ve designed content frameworks for global markets, led education programs for creators and advertisers, and partnered with brands to transform how they think about social; that they are not just channels, but engines for cultural relevance.I help brands sharpen who they are, articulate their point of view, and express it consistently across social platforms. And I love leading teams through that process: with clarity, curiosity, and a bias for creativity.

Experience

1. Director, Social Media & Content Strategy

   rag & bone

   Jan 2026 — Present

   Lead and scale global social media strategy across platforms- Oversee content creation and social calendar management, ensuring alignment with brand voice, seasonal narratives, and marketing initiatives- Leverage analytics and insights to optimize performance, improve ROI, and inform data-driven decisions across paid and organic campaigns- Collaborate cross-functionally with creative, e-commerce, PR and influencer teams to execute integrated campaigns and cultural moments.

Education

• University of South Carolina

  Bachelor's degree, Public Relations, Advertising, and Applied Communication