Ashley G.
Customer Lifecycle, Loyalty, CRM, and Retention Strategist at PAR
- Role
- Senior Manager, Loyalty Strategy at Punchh at PAR Technology
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ashley G.
Specialties: Bilingual in Spanish and English
Experience
Senior Manager, Loyalty Strategy at Punchh
Mar 2023 — Present · Austin, TX, US
Award-winning Loyalty Strategist specializing in the restaurant and convenience store industries, driving over $10 million in revenue through tailored campaign and loyalty strategy recommendations.• Extensive consulting experience collaborating with leading brands in the food and beverage sector, including CKE, Wendy\'s, Focus Brands, and Fat Brands, to develop and implement customized loyalty solutions.• Proficient in conducting in-depth market research and competitive analysis within the restaurant and convenience store segments to identify industry-specific trends and opportunities.• Skilled in developing comprehensive loyalty frameworks and financial models optimized for the unique needs of restaurant and convenience store businesses.• Expertise in defining audience segmentation, data requirements, and testing methodologies specifically tailored to the restaurant and convenience store customer base.• Collaborative team player, consulting with Customer Success and Sales teams to enhance loyalty practice and intellectual capital within the restaurant and convenience store sectors.• Proven ability to lead senior-level client workshops and sessions, presenting findings and recommendations confidently to C-Suite and VP level executives within the restaurant and convenience store industries.• Excellent communication and presentation skills, with a focus on developing personalized loyalty value propositions and ROI calculations tailored to restaurant and convenience store clients.
Education
East Texas A&M University
Master of Science (MS), Finance, General
2010 — 2017
Texas A&M University
BS, Business, Communications, Economics
2005 — 2010
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