Ashley Fullarton

About Ashley Fullarton

Empowering Leader | Business Transformation | Strategic CollaborationAuthentic and people-driven leader with 18 years of experience leading transformation across retail, marketing, and business operations. Rooted in honesty, empathy, and resilience, I excel at guiding teams through change, fostering collaboration, and empowering individuals to recognize and maximize their strengths.Passionate about driving innovation, I specialize in scaling new solutions, accelerating speed to market, and creating impact through strategic partnerships. My ability to build trust and influence at senior levels allows me to navigate complexity, align cross-functional teams, and create lasting business value.With a strong background in customer engagement, retail strategy, and marketing, I bring vision, adaptability, and a people-first approach to dynamic business environments.

Experience

1. Director of Retail Sales

   dunnhumby

   Feb 2024 — Present · Cincinnati, OH, US

   Lead contract renewals and financial planning for 80+ suppliers, ensuring strategic alignment and risk management while optimizing budgets for both dunnhumby and its retail partner.Manage contract renewals for 80+ suppliers, collaborating with account managers to assess engagement and mitigate risk.Oversee forecasting and budgeting for dunnhumby while providing key financial insights to retail partner.Work closely with internal legal counsel on contract negotiations and compliance.

Education

• Denison University

  B.A.

• University of Louisville

  Masters

Skills

• Quantitative Research
• Marketing Research
• Brand Architecture
• Consumer Behaviour
• Customer Insight
• Segmentation
• Brand Equity
• Business Insights
• Nielsen
• Focus Groups
• Consumer Products
• Brand Loyalty
• Shopper Marketing
• Market Research
• Consumer Insight