Ashley Flowers

AVP, Digital Marketing @Bath & Body Works

Responsible for $200M annual budget driving 15% of iDemand for business.Delivers full funnel media strategy via accountability for Email, SMS, Push, Direct Mail, Affiliate, Display, Paid Search, SEO, Paid Social, CTV, Linear, Orchestration and other media.Delivers quarterly reads on channel performance as well as bi-weekly agile reads to make channel enhancements with agency to drive optimal balance of revenue, customers, traffic and relevance.Leads team of 25.