Ashley Fitzgerald
Senior Marketing Director | Brand + Growth Strategy | Omnichannel Leader | Consumer Engagement & Integrated Marketing
- Role
- Director, Marketing & Innovation at Drybar
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Ashley Fitzgerald
Senior marketing leader who drives integrated strategies for beauty, wellness, fashion, and lifestyle brands across omnichannel and DTC models.Bridging performance and brand is my sweet spot. I lead go-to-market plans that combine data with storytelling, digital performance, product marketing, and the customer experience to drive revenue and brand affinity- Perpetually curious - Thrive in high-growth environments where cross-functional collaboration is key to scaling new product launches and building brand equity- Highly adept at driving agency efficiency and managing cross functional teams - Experienced working with diverse global teams and partners (London to Dubai to Shanghai and more)- Enjoy mentoring my team and supporting their professional development
Experience
Director, Marketing & Innovation
Jun 2023 — Present
Education
Universidad de Málaga
Spanish Culture and Language
Fairfield University
International Relations | Dean's List
James Madison University
Bachelor of Arts, cum laude
Skills
- Celebrity Seeding
- Styling
- Event Planning
- Crm
- Vip Services
- Influencer Marketing
- Outlook
- Project Management
- Microsoft Office
- Relationship Management
- Brand Development
- Retail Marketing
- Social Media
- Public Relations
- Internal Communications
- Writing
- Editorial
- Media Relations
- Affiliate Marketing
- Custom Content Creation
- Budget Monitoring
- Marketing
- Digital Marketing
- Talent Management
- Press Releases
- Digital Media
- Marketing Communications
- Cisionpoint
- Fashion Writing
- Presentations
- Social Networking
- Blogging
- Social Media Marketing
- Event Management
- Digital Strategy
- Marketing Strategy
- Contract Negotiation
- Creative Direction
- Influencer Relationships
- Photo Shoots
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