Ashley Lawler

About Ashley Lawler

Marketing leader with 13+ years of experience driving growth and innovation for disruptive brands across B2B and B2C industries. Expertise spans strategic brand storytelling, building and scaling influencer marketing programs, managing high-impact brand partnerships, and designing integrated campaigns that align creativity with business strategy.Proven track record of leading disruptive, culturally relevant work that enhances brand relevance and drives measurable outcomes. Experienced in developing and executing experiential activations that create meaningful connections with audiences and deliver lasting impact. Skilled in aligning cross-functional teams to bring bold, breakthrough ideas to life through integrated marketing campaigns.

Experience

1. Senior Manager, Brand and Integrated Marketing

   Upwork

   Nov 2024 — Present · Chicago, IL, US

   Strategically lead a team to develop innovative brand marketing initiatives, driving product category expansion, and foster cross-functional collaboration to enhance operational excellence and champion continuous innovation, leveraging market insights.

Education

• Florida State University

  Business

• The University of Iowa Tippie College of Business

  B.B.A., Marketing

Skills

• Marketing Strategy
• Social Media
• Sales
• Student Recruiting
• Inventory Management
• Event Planning
• Microsoft Word
• Team Leadership
• Customer Relationship Management (Crm)
• Public Speaking
• Powerpoint
• Crm
• Business Development
• Mergers & Acquisitions
• Marketing Communications
• Facebook
• Marketing
• Market Research
• Public Relations
• Customer Service
• Social Networking
• Social Media Marketing