Ashley Deering
Chief Financial Officer @Wightfibre
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WORK HISTORY
Chief Financial Officer @Wightfibre
Cowes, GB
WightFibre is the Isle of Wight\'s first full-fibre telecom network providing ultrafast broadband to homes and businesses across the island, with exceptional levels of customer service. WightFibre\'s \"Gigabit Island Project\" is nearing completion, with c.90% coverage of the island and a network architecture capable of delivering some of the fastest broadband speeds in the world, making the Isle of Wight one of the best connected places on the planet.Rate of customer acquisition is running ahead of plan with over 37% penetration as the company\'s local brand recognition and reputation for exceptional customer service grows. WightFibre is the only broadband company to hold the Institute of Customer Service \'Servicemark with Distinction\' accreditation setting the company apart from its competitors.WightFibre became EBITDA-positive in 2024, driven by 33% revenue growth, and delivered its first full EBITDA-positive year in 2025.
EDUCATION
University of Warwick
BSc, Mathematics, Operational Research, Statistics and Economics
SKILLS
ABOUT ASHLEY DEERING
I am a highly commercial CIMA-qualified CFO with international Board level experience. I am known for driving profit through digital transformation, strategic pricing and supply chain efficiencies. I build exceptional internal and external cross-functional business partnerships, with a passion for keeping things simple. I lead, empower, motivate and develop agile teams both small and large (up to 30). I pride myself on my strong understanding of financial and commercial levers in complex, global, matrix organisations, and thrive in fast-paced markets.Successes that I am most proud of include- Leading WightFibre to deliver its first EBITDA-positive year- Transforming the Fox Nordic Finance team - I redefined responsibilities; re-engineered processes; and built trusted business partnerships, enabling Fox to be market leader; deliver record profits of $20m; and drive 30% digital growth- Increasing UK margin from £60m to £65m over 3 years as Finance Director in a market down -20%- Outperforming the Nordic targets for Fox and its partners each year, physical & digital -#1 international partner for Paramount; award-winning partner for Warner Bros- Delivering Global Finance Transformation in the UK - outsourced AP/AR and restructured Finance team to deliver cost savings of £200k- Building a Commercial Planning function considered to be the international blueprint.Recommendation highlights-\".an excellent leader who places immense focus on developing and mentoring his team.Through life one has the pleasure of working with some exceptionally talented and decent individuals.\"\".the best business partner a Managing Director can wish for.\"\".a perfect combination of financial excellence; commercial acumen; interpersonal skills and great leadership.never fails to deliver and his pragmatic approach and can do attitude make him a delight to work on a team with.\"\".the most rounded FD I have ever worked with.His honesty and integrity led to him being widely trusted and respected across all areas of the business.\"\".extremely supportive and caring manager, always putting his team first.\"\".though.I was placed in Sweden.I have never had a manager that felt more present than him.\"Key skills include-Cashflow Forecasting and Management | Forecasting and Budgeting | Business Partnering | Business and Financial Strategy | Financial Modelling | Business Integration | Finance Transformation | Financial Planning and Analysis | Team Development and Mentoring | Change Management
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