Ashley Cusick

About Ashley Cusick

I\'ve spent nearly 12 years at Amazon and 11 at Amazon Business helping large institutions adopt complex procurement and technology platforms.As one of two founding sales reps for the Amazon Business K-12 vertical, my partner and I split the country down the Mississippi River and began introducing the platform to school districts across the United States. Over time that meant working with thousands of districts and leading enterprise deployments involving SSO, ERP integrations, procurement workflows, and multi-thousand-user rollouts.Much of my career has focused on helping large organizations operationalize new technology, working across procurement, IT, finance, and leadership teams to drive real adoption rather than just software purchases.Beyond the core sales motion, I took on a number of initiatives that shaped how the vertical operated at a national level. Before we had a dedicated field marketer, I owned conference strategy and execution for the K-12 team nationally, and planned team offsites and events. I served as the AB POC for vendor programs with partners like Crayola, LEGO, and Hasbro, and led the Amazon Private Brands Discount program to 200% of its goal in the Education vertical. I created the K-12 Seasonal Strategy Team, built the Back-to-School sales strategy two years running, and helped lay the groundwork for what became Educator Deal Days and the Amazon Business education catalog. These were GTM motions built from scratch inside a vertical that was still figuring out what it could become.I\'m currently exploring opportunities where that experience in enterprise platform adoption and institutional transformation can be applied to new technologies, particularly in areas like AI platforms, enterprise software, and complex workflow systems.

Experience

1. Sr Account Executive - K12 - Amazon Business

   Amazon

   Sep 2022 — Present · Seattle, WA, US

   One of two founding sales leaders responsible for building the Amazon Business K-12 vertical from the ground up. In the early years of the program, my partner and I split the country down the Mississippi River and began introducing the platform to school districts nationwide, helping establish Amazon Business as a procurement platform for educational institutions.Initially responsible for developing the western U.S. territory, representing roughly school districts, ranging from small rural districts to some of the largest public school systems in the country.Worked closely with district leadership, procurement teams, IT departments, and finance organizations to modernize institutional purchasing and implement enterprise procurement workflows using Amazon Business.Key areas of focus:• Led enterprise platform deployments involving SSO integrations, ERP systems, punchout procurement workflows, approval chains, and purchasing governance controls• Implemented district-wide rollouts ranging from hundreds to users, depending on district size and adoption scope• Worked with school districts ranging from students to student systems, designing rollout strategies aligned to district operational structures• Partnered cross-functionally with product, engineering, vendor management, and marketing teams to refine the go-to-market strategy for the education segment• Helped develop early sales motions, adoption frameworks, and deployment models used to scale Amazon Business adoption across the K-12 sector• Collaborated with large districts to transition from decentralized consumer purchasing to centralized procurement platforms supporting institutional governance and spend visibilityOver time, supported thousands of school districts nationwide in adopting Amazon Business and implementing institutional purchasing workflows across procurement, finance, and IT teams.

Education

• Central Washington University

  B.S. Business Administration, Finance