Ashley Cunningham
Executive Director at C&C Market Research, Inc.
- Role
- Executive Director at C&c Market Research, Inc
- Location
- Fort Smith, AR, US
- LinkedIn followers
- 500 followers
About Ashley Cunningham
I am proud to be a part of a family-owned business, marking the second generation for C&C and the third generation in the marketing research industry as a whole. My journey in this field has been deeply personal, as I quite literally grew up in the marketing research industry. I\'ve witnessed its evolution firsthand, from its earliest days to the cutting-edge technology and data collection advancements that now serve our clients.My journey in this industry has been hands-on, spanning from fieldwork manager to corporate positions, including roles as Operations Manager, Project Manager, and Project Director. As an Executive Director, I\'ve played a pivotal role in shaping the trajectory of our organization. I\'ve introduced innovative protocols into our operations, spearheaded a redesign of our IT department, reorganized our accounting department, and, most recently, revamped our internal operations department for enhanced efficiency.This restructuring effort encompassed the implementation of new training methodologies, the introduction of advanced technological platforms, and an overarching commitment to improving our overall efficiency. My goal has always been to ensure our clients\' success by staying at the forefront of industry advancements and continually enhancing our ability to deliver impactful insights. Connect with me to learn more about my journey and how I can contribute to your organization\'s success.
Experience
Executive Director
Jan 2015 — Present · Fort Smith, AR, US
Client RelationsProject PlanningOrganizational Operations
Education
University of Arkansas
Bachelors Degree in Human Environmental Sciences, Marketing
2003 — 2008
Skills
- Customer Insight
- Consumer Insight
- Market Research
- Customer Satisfaction
- Consumer Behaviour
- Survey Research
- Spss
- Online Research
- Brand Equity
- Client Relations Skills
- Primary Research
- Operations Management
- Competitive Intelligence
- Marketing Strategy
- Business Insights
- Ethnography
- Focus Groups
- Quantitative Research
- Marketing Research
- Questionnaire Design
- Advertising Research
- Qualitative Research
- Market Intelligence
- Secondary Research
- Data Analysis
- Data Collection
- Segmentation
- Survey Design
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