Ashley Crowley
Marketing, Social Media at SIG SAUER, Inc.
- Role
- Marketing - Social Media at SIG SAUER, Inc.
- Location
- Salem, NH, US
- LinkedIn followers
- 500 followers
About Ashley Crowley
As the Founder of Coast Ride Media, I bring a deep passion for helping small businesses thrive through strategic social media management and digital marketing. With a strong foundation in content creation, campaign development, and platform strategy, I help brands grow their online presence and connect meaningfully with their audiences.Currently, As a Marketing Specialist focused in Social Media at SIG SAUER, I am proud to support one of the most respected names in the firearms industry by creating and managing digital content that resonates with a global audience of professionals, enthusiasts, and patriots.With a focus on strategic content planning, photography, real-time engagement, brand storytelling, and campaign execution, I manage multiple SIG SAUER social platforms to drive product visibility, strengthen community engagement, and reinforce the brand’s legacy of excellence, reliability, and performance. I collaborate closely with cross-functional teams across marketing, creative, product development, and partnerships to deliver content that aligns with our brand voice.Whether it’s developing strategies, crafting compelling content, or driving brand growth, I bring a fresh perspective to every position I take on. Passionate about leveraging my creativity, analytical mindset, and collaborative spirit to make a meaningful impact in the ever-evolving social landscape.
Experience
Marketing - Social Media
May 2025 — Present
Lead social media strategy, planning, and execution across multiple SIG SAUER brands- Create high-quality photo and video content through on-site capture, editing, and post-production for use across social platforms and campaigns- Develop and manage content calendars aligned with product launches, events, seasonal campaigns, and business objectives- Write and optimize platform-specific copy to drive engagement, conversions, and community growth- Analyze performance metrics and produce monthly and quarterly reports to evaluate engagement, reach, and audience behavior- Optimize content and campaigns based on data insights and platform trends- Collaborate cross-functionally with marketing, creative, instructors, retail, and leadership teams to ensure brand alignment and consistency- Support digital engagement initiatives, including automated messaging workflows and interactive social experiences- Manage community engagement and real-time social interactions to strengthen brand loyalty and audience connection- Balance fast-paced content execution with brand standards, compliance requirements, and strategic goals- Develop & Align paid media efforts with organic social, email, and web initiatives for cohesive digital strategy
Education
Westfield State University
Bachelor of Arts - BA, Communications, Psychology & Sociology
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