Ashley Conover

About Ashley Conover

Senior Account Director | 19+ Years Driving B2B Growth & Sales Enablement StrategiesI am a Senior Account Director who builds bridges between complex business strategy and market execution. With nearly two decades of experience, I have successfully led multi-million dollar engagements for top-tier B2B clients, specializing in sectors where product complexity requires sophisticated marketing solutions.My value proposition is simple: I make the complex sellable. I have extensive experience partnering with C-Suite and VP-level leadership to transform high-level business goals into rigorous Go-to-Market plans. Whether managing national product launches or driving digital transformation adoption, I focus on the bottom line—empowering sales teams with the tools they need to win.Driven by a strong sense of Responsibility and Focus, I excel at guiding cross-functional teams through ambiguity to deliver on time and on budget. I am not just an executor; I am a strategic partner who anticipates challenges in the sales channel before they become problems.CliftonStrengths: Discipline | Responsibility | Focus | Analytical | Communication

Experience

1. Senior Account Director

   Two Rivers Marketing

   Feb 2022 — Present · Des Moines, IA, US

   Drive consistent organic revenue growth and account expansion by identifying unaddressed client business challenges and cross-selling agency capabilities, transforming transactional projects into long-term, high-value strategic partnerships.• Serve as the primary strategic advisor to key client leads, translating complex business objectives into integrated roadmaps that secure executive buy-in and deliver measurable market impact.• Optimize account profitability and financial health through rigorous P&L stewardship, including accurate revenue forecasting, contract negotiation, and the management of utilization and realization rates to ensure operational efficiency.• Direct cross-functional teams and direct reports to align creative execution with broader corporate strategy, fostering a culture of high performance and professional development that minimizes churn and maximizes client satisfaction.

Education

• Simpson College

  Bachelor of Arts

Skills

• Promotions
• Editing
• Brand Development
• Coordination
• Integrated Marketing
• Leadership
• Project Management
• Email Marketing
• Digital Marketing
• Relationship Marketing
• Marketing Communications
• Strategy
• Marketing Strategy
• Time Management
• Budgets
• Social Media
• Advertising
• Budgeting
• Highly Detail Oriented
• Event Management
• Account Servicing
• Direct Marketing
• Social Media Marketing
• Marketing
• Trade Marketing