Ashley Cianci

About Ashley Cianci

I build revenue operations systems that turn complexity into predictability.As a Salesforce and HubSpot Certified RevOps Executive, I’ve spent the last 10+ years designing and scaling systems that unify GTM teams across data, process, and technology — translating operational excellence into measurable growth.Currently serving as Head of RevOps at a $20M ARR SaaS company, I’ve implemented AI-driven automations across Salesforce and HubSpot, including Agentforce service agents for employee and customer workflows, and HubSpot AI BDR agents to augment outbound prospecting. These initiatives have improved conversion rates, enhanced forecasting accuracy, and significantly reduced manual workload across departments.My philosophy: great RevOps is about clarity — clean data, simple processes, and automation that lets people focus on impact, not admin.

Experience

1. VP, Gtm Strategy & Operations

   Performline

   Nov 2025 — Present · Durham, NC, US

   Promoted to lead the company’s full go-to-market strategy and operational execution across Marketing, Demand Generation, Revenue Operations, and Enablement. I oversee the systems, processes, data, and programs that drive predictable, efficient revenue growth across the entire customer lifecycle.What I Lead:GTM Strategy: Define and drive the integrated go-to-market plan across Marketing, Sales, and CS, ensuring alignment to revenue targets and company priorities.Revenue Operations: Own forecasting, pipeline architecture, CRM governance, reporting, and cross-functional alignment to improve accuracy, visibility, and efficiency.Marketing & Demand Gen: Lead strategy and execution across paid programs, lifecycle marketing, content, and integrated campaigns that fuel pipeline creation and expansion.Enablement: Build programs, frameworks, and resources that empower Sales, CS, and Marketing teams with the messaging, tools, and training they need to win.Tech Stack & Data: Oversee the GTM tech stack (Salesforce/HubSpot + surrounding tools), data integrity, automation, and analytics to scale insights and operational rigor.Impact FocusBuild a unified, data-driven revenue engineStrengthen forecasting and pipeline performanceOptimize cross-functional processes for efficiencyIncrease marketing-driven and product-led pipelineImprove conversion, retention, and lifecycle executionEquip GTM teams with consistent messaging and enablementDrive strategic clarity and alignment across leadershipThis role allows me to blend strategic planning with hands-on operational leadership—driving real revenue impact while building the next generation of GTM systems at PerformLine.

Education

• North Carolina State University

  Master of Business Administration - MBA, Marketing/Marketing Management - Graduated Summa Cum Laude

  2017 — 2020

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (BA), Organizational Communication, General

  2010 — 2014