Ashley Caldwell
Senior Event Strategist, Sustainability and Security, Event Planning and Execution at IBM
- Role
- Worldwide Event Manager, Developer Marketing at IBM
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Ashley Caldwell
With over 11 years of experience in marketing, I have successfully led and executed campaigns across various social media platforms and digital channels. For the past 5 years, I’ve specialized as an Event Strategist, where I’ve designed and delivered impactful brand experiences, corporate events, and large-scale activations. My expertise lies in blending strategic marketing insights with creative event planning to drive engagement, elevate brand presence, and achieve measurable business goals.
Experience
Worldwide Event Manager, Developer Marketing
Jan 2020 — Present
The WW Demand Programs Manager collaborates with other marketing disciplines (MM, MI, MCO, External Relations, and Corporate/Brand Advertising) and IBM Agencies to ensure that messages developed for inbound & outbound touches embody the IBM Brand and brand quality. The IMT Demand Program Professional collaborates with IMT MSM and Enablement to leverage local insight and select the appropriate programs, campaigns and sales plays to support local business objectives. The IMT DPP leverages available WW DP campaign and sales play strategies, plans, offers, and assets, tailoring them as needed for the local market and ensuring an effective local response and lead management process to support campaign execution and deliver on agreed-to local objectives.
Education
North Carolina Agricultural and Technical State University
Bachelor of Science (B.S.), Marketing
2009 — 2013
Florida International University - College of Business
Master of Business Administration - MBA, Marketing/Marketing Management, General
2018 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.