Ashley Katz
Digital Director | Performance Media & Strategy
- Role
- Director of Search Marketing at Spectrum Science
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Ashley Katz
Digital marketing director for over 5 years with 10+ years of experience driving paid media strategy across pharma, healthcare, ecommerce, travel, insurance, news, finance, education, and consumer brands. Expert in omnichannel campaign execution, HCP/DTC marketing, and performance optimization. Skilled in team leadership, cross-functional collaboration, and leveraging platforms like Google Ads, SA360, and DV360 to deliver measurable ROI.Proficient in: Microsoft Office, Google Ads (Search, Display, and YouTube), Google Marketing Platforms (Search Ads 360, Display & Video 360, Campaign Manager, and Audience Center), Google Analytics, Microsoft Advertising, Tableau Reporting, Google Looker Studio, and Walmart Advertising.
Experience
Director of Search Marketing
Jul 2025 — Present
Education
Binghamton University
Bachelor of Arts (B.A.), Psychology
2011 — 2015
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