Ashley Charles
E-commerce & Digital Marketing Lead @Kravebeauty Certified B Corp
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WORK HISTORY
E-commerce & Digital Marketing Lead @Kravebeauty Certified B Corp
EDUCATION
Drexel University's LeBow College of Business
Bachelor's degree, Business Administration and Management, General
ABOUT ASHLEY CHARLES
E-commerce professional with experience leading DTC and omnichannel growth for lifestyle and fashion brands. Skilled in owning full-funnel strategies across site experience, merchandising, paid media, and retention. Proven track record of increasing conversion, AOV, and customer lifetime value. A strong cross-functional leader with expertise in managing P & Ls, optimizing Shopify Plus storefronts, and executing digital roadmaps aligned with brand and revenue goals.
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