Ashley Bloxham

Executive Vice President, Marketing and Sales @Thomasarts

In this role, I am responsible for driving agency growth for a $37M business in addition to driving forecasted sales growth of 3%-5% annually across the healthcare and financial services divisions. I also drive a team of 74 including 52 client service professionals, 9 marketing strategists, and 13 media team specialists. Additionally, I am also responsible for agency brand development which includes awards, sponsorships, thought leadership opportunities, media investment, case study and blog development, and responsible for a marketing budget of ~$2M. My main accomplishments include increasing revenue growth by over 40% across 3 years by leading brand refinement efforts, developing strong value propositions, and heightening the company’s focus on digital transformation. I was directly involved in driving 54% of the total book of business by overseeing development, marketing, and communication strategy plans for 6 key accounts including CVS, Aetna, VSP Vision Care, and Pacific Source health plan. Additionally, I managed a cross-functional product strategy and an engineering team of 30+ people to develop and launch a new insurance distribution brand in 2020. I also oversaw the digital transformation, implementation, and adoption Salesforce CRM for the agency. Furthermore, I led and consulted on a 2-year growth strategy engagement for a regional insurance brand with executive leaders by managing the redesign of an enterprise website which included brand repositioning, product design, integrated marketing campaign development, and influencing a technology roadmap with the goal to drive people to the new website experience. Lastly, I led a multi-year engagement with national insurance company by overseeing the redesign of the shopping experience, implementation of a customer data platform and migration to a Salesforce Marketing Cloud.