Ashley Betthauser

About Ashley Betthauser

I help workplace and real estate teams turn complex data into clarity, actionable strategy, and confident decisions.As Director of Sales at Wisp by Apex42, I partner with Corporate Real Estate, Facilities, and Workplace leaders - often alongside IT, Finance, HR and Operations - to:* Unlock insights from workplace and real estate data* Streamline decision-making across portfolios* Drive measurable operational and financial impactWith 14+ years in enterprise SaaS and a background in client success and post-sale adoption, I combine:* Consultative, problem-solving conversations* Strategic storytelling grounded in data* Long-term partnership buildingI also coach and mentor our sales team to approach every client engagement with empathy, curiosity, and clarity, ensuring we turn complex challenges into actionable results.I’m passionate about building a culture of trust, collaboration, and insight - both with clients and within my organization - and believe every interaction is an opportunity to create lasting impact.

Experience

1. Director of Sales

   Wisp By Apex42

   Mar 2011 — Present · La Crosse, WI, US

Education

• University of Wisconsin-La Crosse

  Bachelor of Science (B.S.), Marketing

  2005 — 2010

Skills

• Budgets
• Cafm
• Microsoft Office
• Software as a Service (Saas)
• Project Management
• Solution Implementation
• Invoicing
• Data Analysis
• Space Management
• Software Implementation
• Strategic Planning
• Client Relations
• Space Planning
• Autocad
• Illustrator
• Leadership
• Indesign
• Photoshop
• Project Planning