Ashley Bassman
North America Growth Marketing Leader, IBM
- Role
- North America Growth Marketing Leader at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ashley Bassman
I am an experienced marketer passionate about storytelling and showcasing the power of technology for customers to re-design their core processes, user experiences, and drive successful business outcomes. I have expertise in developing a deep understanding of buyers, competition, and market dynamics to develop product messaging, influence product/offering strategy and roadmaps to ensure product-market fit as well as go-to-market execution across content, digital, demand, and ecosystem marketing disciplines. I have worked with companies across software, healthcare, life sciences, telecom, and retail/CPG Fortune 500 companies and in both industry and consulting disciplines.
Experience
North America Growth Marketing Leader
Nov 2025 — Present
I lead growth marketing for the US and Canada markets, developing and executing demand generation strategies that leverage paid media, digital experiences and content, and virtual and in-person events to achieve double-digit revenue growth in strategic whitespace segments. My responsibility is to drive pipeline acceleration and revenue across sales and ecosystem partners by optimizing the full-funnel conversion yield for IBM Software and Infrastructure.
Education
NYU Stern School of Business
Master of Business Administration - MBA, Marketing/Marketing Management, General
2021 — 2024
Texas McCombs School of Business
Bachelor's Degree, Business Administration and Management, General
Skills
- Access
- Social Networking
- Social Media
- Visual Basic
- Sap Erp
- Oracle Sql Developer
- Asp.net
- Research
- Microsoft Excel
- Marketing Communications
- Microsoft Access
- Data Analysis
- Planning & Execution of Events
- Customer Service
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