Ashley Barrett
MBA Candidate | Aspiring Marketing Manager | Team Player | Motivating Leader | Proactive
- Role
- Product Marketing Intern at Siemens Healthineers
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ashley Barrett
Hello! I’m an MBA graduate from Boise State University with experience in marketing, pet…
Experience
Product Marketing Intern
Jun 2025 — Present · Issaquah, WA, US
Conducted in-depth competitive analysis to support strategic positioning of Siemens’ new product, including SWOT analysis of top three competitors and development of a perceptual positioning map - Presented key competitor findings to a marketing agency to inform and kick off product messaging strategy - Developed a feature and pricing matrix to benchmark against competitors and identify market opportunities - Created pivot tables to streamline reporting for senior leadership - Interpreted data from Power BI dashboards to extract actionable insights for product and marketing teams - Contributed to data-driven decision-making by identifying trends and opportunities in market and competitor data- Organized and delivered resume and LinkedIn workshops for peers, equipping interns with tools to strengthen their professional presence- Authored a strategic white paper by analyzing current product limitations through sales rep interviews, clearly articulating how Siemens’ new product addresses key pain points to strengthen market positioning- Designed a compelling, customer-facing PowerPoint deck for the sales team, effectively showcasing the value proposition of Siemens’ new ultrasound product- Designed a strategic claims timeline to guide launch communications and post-launch claim development through evidence mapping and data gap identification.
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