Ashley Barghoutian
Senior Marketing Analyst @Live Nation Entertainment
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WORK HISTORY
Senior Marketing Analyst @Live Nation Entertainment
Conducted comprehensive ad hoc marketing analyses as directed by strategic partners and planners-Transformed data into clear, actionable insights and recommendations that drive business growth-Collaborated with business stakeholders to define objectives, gather requirements, and establish KPIs, tracking, analytics, and reporting for campaigns and channels-Enhanced automation and scalability of analytics by developing tools, self-service dashboards, and comprehensive presentations-Created and maintained marketing analytics reports and dashboards, ensuring consistency in data sources, metrics, and methodologies while promoting organizational adoption-Communicated complex analyses effectively to stakeholders through compelling writing, engaging presentation decks, and impactful verbal storytelling-Lead meetings to assist in the development of performance forecasting and planning tools-Assisted in maintaining marketing data integrity by reporting discrepancies to engineering and technical teams.
EDUCATION
UC Irvine
Bachelor of Arts and Business - BA , Cognitive Psychology, Sociology, and Business Administration -specialization in Marketing
ABOUT ASHLEY BARGHOUTIAN
You miss 100% of the shots you don\'t take\"-Wayne GretzkyThroughout this past year, I have studied industrial psychology, digital media marketing, operations & corporate sustainability, graphic design, and photography. I understand the importance of building a brand, making connections, creativity flow and advocating for positive social change.
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