Ashley Babani

Experience

1. Marketing Manager

   Inrix

   Feb 2025 — Present

   I drive brand awareness, integrated marketing programs, and demand generation initiatives that support pipeline growth and position INRIX as a global leader in transportation analytics. My work includes blog and website content, email campaigns, SDR management, webinars, PR, and cross-functional collaboration across Sales, Product, Engineering, and Customer Success.Content, Blog & Thought Leadership - Own and manage the blog editorial calendar, writing and editing 12+ blogs per month across the INRIX website, social channels, and newsletters - Collaborate on thought leadership campaigns positioning INRIX as a 20+ year industry innovator.Email Marketing & Newsletters - Develop nurture campaigns for current and prospective customers - Produce a bi-monthly public sector newsletter featuring webinars, blogs, products, and events - Create customer and customer success email content to drive engagement and retentionCampaigns & Brand Awareness - Lead cross-functional marketing campaigns in collaboration with Sales, Product, and Customer Success - Generate qualified B2B SaaS leads through multi-channel programs including email, webinars, social, and events - Elevate brand visibility by positioning INRIX as a leader in safe, sustainable, and inclusive mobilitySDR Management & Enablement - Manage and support SDRs to achieve monthly goals of 30 SQLs and 10 SQOs - Develop multi-touch outreach cadences across email, calls, and social - Create messaging and training aligned with campaign goals and product positioningAnalytics & Strategic Initiatives - Analyze performance across campaigns, content, SDR programs, newsletters, and webinars to drive pipeline growth - Led marketing execution for the 2025 Global Traffic Scorecard, coordinating across Engineering, Marketing, and PR - Partner with PR on media strategy, press releases, and major campaign launches

Education

• Seattle University

  Bachelor's degree, Communications

  2008 — 2012