Ashley B.

Head of Business @Carsa

Wolverhampton, GB

In this role, I transitioned to Sytner Group as part of M&A leading the 7-acre dealership. Throughout this tenure, secured a number of notable accomplishments, including: • Create and execute innovative business plans, devising sales targets and effectively optimising store budgets.• Monitor and analyse branch performance metrics (KPIs and CSAT) to meet and exceed monthly, quarterly, and annual financial goals. • Oversee the adherence to Group policies, industry regulations, and best practices, including FCA regulations and GDPR.• Create high-level business reports, presenting as part of the senior leadership team (SLT) on store performance, wins, and challenges.• Drove up-selling and cross-selling tactics to deliver 2200 car sales, 45% finance penetration, 55% warranty penetration and 30% cosmetic.• Through robust customer contact and success, attained a 30% conversion rate from initial enquiry to sale.• Enhanced the service offering to include same-day delivery and a \"one-stop\" approach, enabling customers to drive away the same day in new cars.