Ashley Abney
Manager, Brand Advertising & Promotion
- Role
- Manager, Brand Advertising & Promotion at Visit California
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Ashley Abney
Marketing professional with experience in managing multiple advertising agencies, fiscal year budgeting, along with strategic and media planning knowledge. Directs creative developments ensuring creative executions meet brand requirements and support program goals. Supports international, domestic and in-state advertising platforms with distinct knowledge of consumer segmentations. Advertising sales professional with broad experience in account management, contract negotiation, and event planning. Particularly interested in relationship building by providing quality service and performance. Certified project manager with integrated campaign management experience. Particularly interested in social media platforms. Specialties: Integrated marketing, brand/creative development, media planning, advertising sales and project management.
Experience
Manager, Brand Advertising & Promotion
May 2020 — Present
Oversees the Visit California domestic brand program to ensure campaign efforts resonate with key target audiences. Develop and manage the domestic integrated marketing plan, working directly with advertising agency and other related agency resources.
Education
Florida State University
Bachelor of Science, Psychology and Communications
2004 — 2008
Florida State University
Master of Arts, Integrated Marketing Communications
2008 — 2010
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