Ashleigh Yamasaki

About Ashleigh Yamasaki

Top-performing professional offering substantial experience in overseeing inclusive functions of product management combined with strong leadership skills and solid business development acumen.Skilled in developing product roadmaps along with organizing branding activities and marketing campaigns for new products. Well-versed in spearheading high-value projects involving UX design, creative campaigns, and packaging displays from inception to successful completion within stringent timeframes and budgetary constraints. Instrumental in fostering strong new connections with internal/external parties as well as managing existing relationships with valuable clients and stakeholders. Demonstrated capacity to formulate and deploy performance-driven strategies and policies aligned with company goals. Excel at pinpointing areas of improvement and implementing corrective growth-focused measures accordingly. Possess competency for leading and coaching cross-functional teams in varied organizational tasks to achieve targets and enhance overall productivity.

Experience

1. Senior Director of Marketing Operations

   ARMRA®

   Jan 2026 — Present

   Lead end-to-end marketing operations in partnership with the Chief Brand Officer, Chief Growth Officer, and Chief Operations Officer- Align new product development with 360 go-to-market plans and map out larger impact on company roadmaps- Supervise all campaign executions across new product launches, promotions (like Black Friday/Cyber Monday), and retention campaigns- Spearhead creative product resource forecasting and measurement while aligning to company goals and overarching business objectives- Drive operational excellence by building scalable systems, standardized documentation, and repeatable workflows that enable efficient, measurable growth- Mentor a team of Marketing Project Managers, ensuring cross-functional alignment and on-time delivery of strategic initiatives- Manages brand tentpole moments from concept through execution, delivering results at scale.

Education

• University of Colorado at Boulder

  BS, Business Administration; Marketing

Skills

• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Networking
• Marketing Communications
• Facebook
• Event Planning
• Leadership
• Microsoft Office
• Sales
• Management
• Marketing Analytics
• Customer Service
• Marketing
• Social Media
• Microsoft Word
• Client Relations
• Salesforce.com
• Marketing Strategy